In this article we explore and exposed some of the half-truths, misconceptions and outright lies surrounding lead generation for your network marketing business. Ready? There are a few shockers in here.
Do you agree? Disagree? Have a story to share? Please leave your comments at the bottom.
Network Marketing Lead Generation Runs on Autopilot if you have my super-fantastic-awesome system
Verdict = Fiction.
There is some part of our brains that is a sucker for the age-old pitch– you don’t have to do anything at all, just plug it in and reap the rewards. This pitch has been around since the beginning of time for weight loss products and hair-growth miracles and for now network marketing lead generation. It’s not true and you know it.
Businesses take work and your network marketing business is no different. If you aren’t ready to work harder than you’ve ever worked before, network marketing may not be the right fit for you. My own mlm mentor is fond of saying, “Don’t promise them anything but hard work”.
The Element of Truth.
The kernel of truth in this statement about network marketing lead generation systems is that all businesses need a system. Think of McDonalds or your local car wash. The only way that the owner will ever be able to stop working in the business and enjoy the residual income of his creation is with a replicable business system.
Network Marketing Lead Generation Can be 100% Free
Verdict = Fiction.
Time has value. In many ways time has more value that money because time cannot be replenished or transferred, but I’ll spare you the philosophical musings. Network marketing lead generation takes time or money or both. It is never free.
The Element of Truth.
The reason this headline shows up so often is that there are network marketing lead generation methods where you invest your time now in order to have free lead flow in the future. Among these methods SEO is generally the first free network marketing lead generation method on the list. Let me tell you from personal experience that is does work, but the investment to learn SEO and automated the many repetitive tasks is far, far from free.
Network Marketing Lead Generation is Better than Buying Leads
Verdict = In Our Opinion Yes
Some marketers skip the lead generation step and buy mlm leads from network marketing lead generation companies. It is a fast way to get yourself on the phone or in front of live prospects today. Because of the speed advantage, it is sometimes a good short-term strategy. Buy network marketing leads allows you to test your closing skills and the value of your opportunity, team and product line. It is nice to find out in the first week that your company, products and upline suck (if they do) rather than invest months in a network marketing lead generation program and find that out later.
The Long Run.
If you are in this for the long-run, you will eventually need to break from buying leads and do your own network marketing lead generation. Think about your hairdresser, your financial advisor or your insurance agent. Each of them probably buys a couple leads here and there, but none of them are betting the whole future of the company on someone else supplying the customers. Making the transition to network marketing lead generation isn’t all about cost. It’s actually about control of the levers that matter in your business.
We’ve got some great other blog posts about network marketing training options. Most of these focus heavily on lead generation, with the rest of the training focusing on closing skills and team leadership. The common message you’ll find in all the articles is that you should explore a couple different network marketing lead generation methods before you pick one to specialize in.
After reviewing all the options, I picked SEO, but that may not for the right choice for you. To help you decide, I’d like to refer you to the network marketing lead generation program that I believe does the best job of explaining your options and the pros and cons of each method. This isn’t a network marketing lead generation system, but rather a free training program that will teach you about the different systems available to you. Choose wisely and get really, really good at it.
