Tips in Designing a Website for Lead Generation

True enough, the internet has already proven its worth when it comes to promoting your business to your target market and bringing in a continuous flow of qualified leads. That being said, you need to make your presence known in the virtual world and you can achieve it best by creating a website specifically designed for your lead generation system.

Here are some tips that can guide you during the designing stage:

Make an offer that prospects will find hard to resist.

The most effective way to entice highly qualified leads is to offer something that is of value. You don’t really have to offer a physical item in exchange for the emails or other data they will provide. But rather, you can provide relevant and valuable information that can address the most pressing concerns among your targeted prospects. Then you can offer the information in the form of an article, eBook, video or audio materials.

Create an opt-in page that is truly tempting.

After making your offer known, make a webpage that is exclusively dedicated for opting-in. For optimal results, create a single-page website for the sole purpose of having visitors fill in their names and email addresses. Simply put, you are giving a proposition where just “yes” or “no” can be taken as an answer. Visitors will only have two options: to sign up or leave the page. These days, many people tend to show a lack of enthusiasm due to the numerous scams scattered all over the internet. Therefore, you need to make an offer that will stir up their curiosity and interest.

Set-up an automated email for follow-up.

After the prospects have already signed-up and received the information as an exchange, send an email as a follow-up. You need not do it manually though because you can use an email autoresponder software to perform the task. There are many online services that you can get at a very minimal cost.

Make it easy for visitors to find your opt-in page.

When your website is ready and everything is in place, it is now time to look for ways to drive visitors to the opt-in page of your site. You can achieve this using both online and offline methods. Some of the best media that can give you a good chance to reach a larger number of your target audience include direct mail, classified ads, local or national advertising, business cards or links to your website. A lot of other methods are out there at your disposal.