6 Common Lead Generation Mistakes: Mistakes are so powerful. Even the slightest error may bring about lingering effects that could destroy an entire system. The same is true for lead generation. For that reason, it is imperative to make choices and decisions based on sufficient knowledge and acute reasoning to prevent terrible effects. So when you do your lead generation campaign, you should be able to identify the most common mistakes in order to know how to get rid of them early on.
Here is a list of the most common mistakes in lead generation:
1. Failing to Train Staff
Even if you have a big team, that would not help much if they do not have the skills needed to carry out their specific functions. Therefore, training is required to increase the efficiency of each member on the team.
2. Passing Callers Around
When a customer calls and ends up being passed from one person to another, you cannot blame him if he feels annoyed. No one in his right mind would appreciate being passed around so customers will most likely feel mad or, worse, hung up the phone. As much as possible, make it a point to train the telemarketer to handle all the questions and concerns of qualified sales leads.
3. Being Out of Reach
If customers won’t be able to reach you when you are needed the most, that would lead them to look for another company who can help them out. So you miss the chance of getting a potential client. It is important to make yourself available through different mediums like the internet or telephone so that you can address customer inquiries and concerns.
4. Not Listening Well
When a customer calls, listen well to what he is talking about. The rule of thumb when dealing with customers is to listen more and talk less. That way, you will be able to understand the customer’s needs and find solutions to the problems presented.
5. Breaking Promises
When you give your word, be sure to stick to it because failing to do so will lead people to lose trust and confidence in your company. If you cannot deliver on time, do not make excuses. Just apologize for the inconvenience and look for ways to please your clients.
6. Forgetting to be Polite
Please, sorry and thank you are some of the polite words that should always be present in your conversations with clients. You should use these words no matter how irate your callers may be. When your staff is trained to say these words, it is one way of building a good impression for your company.
Always remember that prevention is better than cure. If you can avoid these mistakes before they even happen, then you have a better chance at winning your customer’s trust and that is a good way to succeed in the lead generation business.
