The core of your online marketing program and key to growing your subscriber base are your capture pages. Make a good first impression. Since online network marketing lead generation is first and foremost a about numbers, you must maximize your website traffic and the conversion of traffic into email list subscriptions. The key to this is having a compelling capture page.
Effective capture pages that generate high numbers of online network marketing leads are the ones that offer a preview, sneak peak or trial version of the product or service offered. Very few people will sign up without some type of free offer or reason for giving you their email. Your incentive of a free offer, web seminar, e-book or trial version of a paid software is what will make the visitor willing to provide their personal information. Basically you’re getting permission to market to them further in exchange for letting them access to more comprehensive information.
The best capture pages are structured in the form of a very short sales message promoting your product or service’s unique value propositions. The content should state very concisely and succinctly what the benefits are to the customer and must be easy to digest. You make sure you create the message with the audience in mind. The core message should match the keywords and messages you placed in your ads, email marketing and other promotional materials. Maintaining a consistent message will avoid lost conversions due to confusion or mixed messaging. Tying landing page text to keywords will also help you achieve better results in Google’s organic search.
If your text is compelling and well-composed, has impact on the readers, and communicates the unique value propositions for your product or service, you will have a captive audience and your email lists will grow. All things working together at 110% will produce results.
Seem complicated? You’ll also want to watch your results carefully on a monthly basis and adjust headlines, value propositions and body copy to see how it affects your conversions. It’s a lot of trial and error and over time you will see what produces best results. Also, you’ll need to buy and point your domain names, open accounts with a good web hosting company and be able to create HTML, or hire a web designer to do it.
Here’s some free advice that will help you generate online network marketing leads from capture pages on day 1, day 2 and day 3, rather than month 3, month 4 and month 5. The best have joined forces to offer turnkey sales and marketing systems for network marketers. If you’re new to online network marketing, then software like MLM Lead System Pro can have you fully equipped and ready in no time.
Personalized website capture pages are templated and easy to set up for subscribers to use to grow their own membership. The templates have a track record of performing well, and are inexpensively hosted by MLM Lead System Pro, so that you won’t need to worry about hiring a website developer or finding your own hosting company.
Still sound difficult? It shouldn’t now. With proven technology and solid mentor you can be up and running in 24 hours.
