OTT/CTV

Awareness

(Brand Health)

  • Ad awareness
  • Ad preference
  • Perception by demo and competitve purchasers

Engagement

(Web Traffic)

  • Lift in site visitors
  • Total visits
  • Page views Site conversions
  • Days to first visit to exposure

Foot Traffic

(Customer Visits)

  • Lift in local visits
  • Incremental visits
  • Total visits by exposed households

    Purchase Metrics

    (Sales Lift)

    • Total buy rate
    • Days to purchase
    • Optimal frequency